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Review: The Personal MBA, by Josh Kaufman

A rare byline… I enjoyed writing this review of The Personal MBA by Josh Kaufman, recently out in paperback in the U.K, for WSJ.com and The Wall Street Journal Europe.

The book itself wasn’t so special – more self help than the touted “world class business education”, with some competent summaries of business concepts marred by some big omissions and an over-stated introductory chapter. But, despite the huge time sink of reading the thing, it was still fun to do.

The author got a bit upset, in comments, about my lukewarm review; perhaps I’d have been less harsh about the omission of any kind of serious finance coverage in the book if the cover and blurb hadn’t made such overblown promises. But people have to know what they get – and don’t get – for their £12.99, right?

The one big lesson from the exercise? I see it’s out in ebook format… maybe next time, I’ll get my review copy on Kindle and save lugging the full volume around in my backpack.

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Applauding Shirky’s light touch

Clay Shirky rolled into town yesterday, giving a lunchtime lecture to a packed house down at the RSA on his new book Here Comes Everybody.

It’s about how online crowds form and act, but the title could have adequately described the packed auditorium; the gang was all there, as many techie, socialie, liberal-artsie types as you could shake a stick at. It was particularly fun to see a vast number of friendly faces from my years working on the Guardian’s tech section. “Shouts out”, as I think the youngsters like to say these days, to Vic Keegan, Sean Dodson, Jim McLellan, and Pat Kane. There were I’m sure, others.

Given the sheer heft of blogging power in the room, I’ll leave reporting what Shirky actually said to others.

But I will note how Shirky said what he said. It is a rare talent, I think, to wear your learning lightly, especially around that intersection of the social sciences and new media. Maybe it’s because this is such a new area, and we’re still evolving the language to discuss it. Maybe it’s because some of the early practitioners feel they’ve got to baffle their audiences to earn their respect (or paper over the cracks).

Either way, it’s not unusual to hear people speaking (or writing) about this area struggling to make themselves clear or, even worse, not really trying. Even some of the questions asked after Shirky’s initial talk rather lost themselves – and they were only a few sentences long.

Shirky, however, was superb, illuminating his theories with three sharp stories, a measure of wit, and an absence of conceit. His thought is, I’m sure, complex and brilliant and the result of years’ experience and mulling. It’s just he left us to work that brilliance out, rather than rubbing our noses in it, screaming “admire the elegance of my societal observations, you fools!” It made for a far more enjoyable lunchtime, and I’m sure his book will be all the better for it too.

His slick, easy way is quite a talent – but what is it born of? Practice, I’m sure, but maybe also coming from the US? Our American cousins seem, certainly, to do this better, at least in this area. Maybe it’s just that country has such a lead in this specialism. Maybe there’s something in the water. Maybe they set greater stock in expressing themselves in a clear way (or recognise the rewards of doing so).

Either way, it’s quite a talent to talk about complex stuff like that for an hour and hold the attention of a packed room. I hope it inspires others to try out his style.

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A weekend in Barcelona, and some winning doorbells

Ben Hammersley is putting last weekend best:

"30 hours later, we found a place with a cocktail consisting of Absinthe, Bourbon, and Martini Dry. I am now quite tired."

After the photographs, but before the Absinthe cocktail, there was a rowing boat and cigars. And gaggles of really smart people milling around after the Online Flash Film Festival. It was all great fun.

Maybe our companion – guide, indeed – during our three day-er in Barca is feeling a little more alert tonight… Andrew Losowsky (for it was he) has just won the non fiction category in the Lulu Blooker awards, the first literary prize for books based on blogs, for his book The Doorbells of Florence.

Huge, hearty congratulations to him. But I hope he’ll forgive me if I’m a little relieved I can’t toast his success tonight… after the weekend, my capacity isn’t what it was.

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The weird world of the book reading

To Foyles tonight, to see Mark Billingham and Chris Brookmyre talk about their new books, and the other things that authors talk about at such events. It was an interesting experience.

I know Chris – this was the first time we’d met in years, but back when he was just an extremely promising author (rather than royally successful author) we both worked on the Edinburgh Evening News, and played football together. Well – he played football in what I recall to be a quite jinky way. I just tried to stop him.

Despite that, he graciously signed my copy of his new book tonight, and recalled my late-in-life conversion to the ways of diddy football teams through my adoption of Swindon Town. He’s a St Mirren fan – Swindon and the Saints share not dissimilar records of failure punctuated by intrusions of glory, although the Paisley side are on the up again now, while Town are plumbing new-ish depths. He’s had a wonderful season travelling around Scotland, visiting every away ground and managing to make the front of the Paisley local paper, dressed as Batman, for the final match. Of course.

It was fascinating to see the authors deal with the evening. You imagine being an author to be quite a solitary experience, but every year (or so) they have this scramble around the country dealing with large gatherings of very keen, very involved fans. The contrast between these two parts of their working lives must be huge.

Both dealt with the potentially awkward situation with aplomb, but I can’t help wonder if they get asked questions about their ideas (Billingham: “we just make shit up”) or how to get into writing (Brookmyre: “persevere”) at every stop. Then it’s back to the word processor, and it must be hard to not have the pleas of fans – for the return of particular characters, storylines or agendas – echoing in your mind as you take the huge plunge of launching into a new book. Remember: this is an 80,000 word, six month gamble of imagination that may – or may not – bear fruit. And your professional reputation hangs on it all. What voices in your head do you listen to?

One thing I had confirmed from the evening: Chris, on his perseverance theme, said everyone had a book in them, but fewer had a second in them when they realised, or were told, the first one was crap. He wrote three before getting his fourth accepted. The first three, he said, were him learning.

He learnt well. And Having read and admired both Billingham’s and Brookmyre’s work – indeed, been slightly in awe at the imagination and research of both – I still very much doubt I have the first book, let along the follow-ups.

I may be wrong, of course. If so, there’s the intro for my first unflattering review.

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Blog posts! In a book!

Am back from the high seas. Lots of pix on Flickr, and some new books in the reading list… all of which I’ll get around to writing about sometime, I’m sure. Really.

But first: the exciting news that Tim Worstall’s anthology of the best of the British blogosphere, 2005: Blogged is published later this week (ignore, I’d say, Amazon’s rather pessimistic view of when it’ll be available – it’ll be sooner than that, I’m sure).

Now, I’d normally come over all cool about such a development, of course – “blog posts? In a book? Pah! What’s the point of that?” – but since the dear chap’s gone and stuck this post in as the first entry of January, he’s bought me off. Not my best post of the year, I’d argue, but I can see why he wanted to use it – you know: agent of MSM goes postal in blog post. And it does, after all, feature the word “fuckwittery”.

The other bloggers’ stuff is really good, from what I’ve read so far. Even the index, which shows the Guardian to be the most referenced newspaper, and Polly Toynbee to be more talked about than the whole Daily Telegraph. And, it should be noted, he’s referenced around 100 blogs in here: plenty that even the most ardent UK blog scourer will not have come across before.

So: click on the Amazon link without delay: buy now, buy often, your Christmas present problems sorted for another 12 months, Completetosh’s trickly revenue streams swollen to an almighty gush. Go on. If you don’t my sickly kittens will starve*.

And disregard the fact that the “other customers also bought” link for 2005: Blogged currently includes The Big Book of Masturbation: from Angst to Zeal.

Mrs Completetosh would say this is an apt title to sit alongside a blogging anthology. But the rest of you would, I’m sure, agree it’s a jolly unsporting Amazonbomb by some bitter blog types whose posts didn’t make the cut.

You would, wouldn’t you? Oh.

* this is a lie.

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Quote of the day

From the President of the FIA, the organisation that runs Formula 1, in a Guardian interview:

“I had my Sunday all mapped out,” Max Mosley says as he remembers his role in the fiasco of the US grand prix last week when only six out of 20 cars raced in Indianapolis.

“I was in Monaco and I had two really interesting books to read. One is called The Wisdom Of Crowds – which I found particularly fascinating. It got me thinking: if all these thousands of people keep saying I’m a tosser, then maybe they’re actually right?”

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Creativity. Mains electricity. Powertools. Mmm…

New from O’Reilly: Home Hacking Projects for Geeks

"Farnham, UK–Take a geek and a PC, add a soldering iron, a home, and a copy of "Home Hacking Projects for Geeks" (Northrup and Faulkner, O’Reilly), and you’ll give new meaning to the words "home improvement." From fearless neophytes to tool-wielding masterminds, the home hacker in any geek will find new inspiration and plenty of hands-on guidance to take on a variety of home-transforming projects once relegated to the world of sci-fi.

This fun new guide combines creativity with electricity and power tools to achieve cool–and often even practical–home automation projects. Never again will you have to flip a light switch when you enter a room or use a key to open your front door. With a few off-the-shelf devices, some homemade hardware, and a little imagination, you can create your own high-tech habitat."

Oh my. Mrs Tosh and the mogs will doubtless be taking cover should this book arrive in the next Amazon delivery. My last excursion into home electrics, in an attempt to replace a horrible light fitting, ended up with us unable to turn the kitchen lights on without also turning on the hall lights, and the study lights not working at all. A professional was called out, along with a promise not to do that again. But with a feature list like this…

"-Remotely Monitor Your Pet
-Make Your House Talk
-Remotely Control Your Computer’s MP3 player
-Create Time-Shifted FM Radio
-Watch Your House Across the Network
-Build a Home Security System"

and a pay-off paragraph like this…

"If you’ve ever thought with envy that the Jetsons had it made, or looked around your house and mused, "I bet I could make that better," then you’re ready for "Home Hacking Projects for Geeks."

… this book is sold. Although I should probably get one of these at the same time.

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Damned populism

Pengiun has come up with the great idea of releasing a series of 20 paperbacks “thin enough to slip into a commuter’s pocket featuring thinkers and revolutionaries from Seneca to George Orwell, from Machiavelli to Ruskin, St Augustine to Marx and Engels” according to today’s Guardian. It’s to be sold as an attempt to “inspire readers to discover or revisit some of the great philosophical and revolutionary writers”.

Something fit for universal praise? No, of course not.

“John Sutherland, professor of modern English literature at University College London, yesterday led the assault, suggesting there was an ‘inherent timidity of textual choice’ [in the series of books].

He said: “What the editors have done is to choose the short and easy option every time … bite-sized snippets from Hazlitt, Orwell, Woolf, Freud etc. Hanging over the project is the sense that this curriculum is all you need and one senses a disinclination to raise the hurdle too high for the paying customer. This list shrinks down great ideas to smarty-sized sweety size.’”

It’s ironic, if fitting, that an academic can criticise someone for shrinking great ideas (great ideas that would otherwise be known to only a few) down to “bite-sized” or “smarty-sized sweety size” proportions (which, as a result, lead to the ideas becoming known to a far broader audience).

Not that they’re all bad, of course. Thank goodness for AC Grayling, whose fascinating What is Good? I’m reading at the moment. He has a straightforward observation: “If we show people that there are interesting and accessible ideas in these works it may draw them into the great treasure trove of ideas. It is a good thing.”

There: bite-sized, to the point, and absolutely right.

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When auto recommendation goes wrong

Just before heading off to the States in the New Year, I joined Audible.com – a quite wonderful treasure-trove of audio programmes. For less than £10 a month I get a full audio book – around eight hours of audio – and a monthly subscription to an audio magazine.

So far so good. For my first book, I picked The Second Coming of Steve Jobs – I was, after all, off to watch him perform in San Francisco. For my subscription, I picked the hour-long audio summary of the Harvard Business Review – jolly useful for those MBA essays. Both were excellent.

But perhaps, on reflection, this gave a misleading impression of my tastes to Audible’s website. I went back last night, looking for new listening material, and was surprised to see this as top recommended book:

The Death of Right and Wrong: Exposing the Left’s Assault on Our Culture and Values
“If you believe children should be seduced into warped sexual behaviour by the Gay Elite, if you think confessed murderers should be set free by defense attorneys who know how to wield the race card, if you feel promiscuous gay men should be empowered to spread AIDS and other sexually transmitted diseases, don’t read this book.

But if you’ve always suspected that factions on the Left are trying to destroy the values that define our civilization, this book proves it… Tammy Bruce takes you inside the chilling world of the Left – a place where morals and decency have been turned on their heads and the crisp distinction between Right and Wrong has been blurred into a mushy, gray mess.”

And this, gentle reader, is the publisher’s summary, not some wild enthusiast or even (gasp!) the author’s self review.

But I have to confess to a curious desire to spend this month’s book credit on this, just to see what it’s like. I’m just not sure that I can stand all six hours six minutes – or that it would be a good idea to listen in on the way to work each morning. Perhaps I should buy this one, then get Al Franken’s Lies and the Lying Liars Who Tell Them, described by colleague Lloyd Shepherd as a “tirade against the right-wing media mafia in the US”, just for balance. Flip between the two – perhaps right wing rant on the East London Line, left wing rant on the Hammersmith and City. Or should that be the other way around?

Right-wing mafias, the Gay Elite, leftist factions… all these groups, and I’m not a member of one. Well, I’m a member of the Swindon Town Supporters’ Trust, but I strongly suspect that’s not the same thing.

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