A rare byline… I enjoyed writing this review of The Personal MBA by Josh Kaufman, recently out in paperback in the U.K, for WSJ.com and The Wall Street Journal Europe.
The book itself wasn’t so special – more self help than the touted “world class business education”, with some competent summaries of business concepts marred by some big omissions and an over-stated introductory chapter. But, despite the huge time sink of reading the thing, it was still fun to do.
The author got a bit upset, in comments, about my lukewarm review; perhaps I’d have been less harsh about the omission of any kind of serious finance coverage in the book if the cover and blurb hadn’t made such overblown promises. But people have to know what they get – and don’t get – for their £12.99, right?
The one big lesson from the exercise? I see it’s out in ebook format… maybe next time, I’ll get my review copy on Kindle and save lugging the full volume around in my backpack.
