Staggeringly, Creamola Foam was Scottish.

"The packaging included the phrases:
* "CREAMOLA FOAM CRYSTALS"
* "MAKES 10 BIG DRINKS"
* "FULLY SWEETENED"

The original ingredient list read: sugar, fruit acids, sodium bicarbonate, gum acacia, saccharin, saponin, flavouring, colour."

"So the battle lines are being drawn between opposing groups of companies and also according to radically different strategies and philosophies. The opposing forces are polarized; the opening part of the game is over. Now the middlegame — and the carnage — begins on a grand scale."