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"Media moguls—journalism moguls, anyway—need two sets of skills. They have to be able to select and package material from the world in a way that gives it order and narrative drive and swagger. They also have to forge, through creativity, cunning, and force, a set of arrangements with customers, competitors, governments, advertisers, production facilities, and distribution networks which can generate a lot of money. Even in an era of focus groups and marketing research, any news publication that attracts an audience has to have a personality, which means that it has to bear the stamp of a real person."
- BROWSE / IN TIMELINE
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REG CROWDER thought this on Apr 18 09 at 6:43 pmThanks for this one.
The extract you put on the blog is a pretty good summary of the full article in The New Yorker. Reading the whole New Yorker piece is definitely worth the time. I got a traditional journalism school education in the U.S., so the material was familiar to me. But it never hurts to reaffirm the faith. And I’ve never seen anything in The New Yorker that was really badly written.
But getting back to the point: It takes a real human with an interesting or provocative perspective to make a newspaper, magazine or website really, oh, “sing.” So true.
This works on the broadcast side, too. If you have a little time, wander around they Sky satellite and spend a few minutes on Russia Today — known to its close, personal friends as “RT.”
I don’t know who the personality is behind it. But I can feel the influence of somebody, or maybe a tight little group, who still loves the news business, still gets charged up about, never runs out of new ways to go about it. Frankly, I was surprised that I enjoyed “RT.”
And the website isn’t half bad. You’ll find it at this URL:
http://www.russiatoday.com/Be patient. I find it a little slow loading sometimes.
REG CROWDER
Financial & Investment Writer
London, England & Brittany, France
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