[Update: Since I wrote this, Best Western has responded to the story, firmly denying the reported scale of their data loss. I've posted more on this here]

Here’s a big story from Iain S Bruce at the Sunday Herald in Glasgow; a story with global impact and ramifications. The name, address, booking and credit card details of eight million people have been compromised after a Best Western hotel computer system was cracked, the newspaper claims.

If you’ve stayed in one of those hotels – there are more than 1300 – in the last year, or have a booking in one for sometime soon, you may want to check your credit card and bank statements with even more care for the next few… umm… years.

And, as Craig McGill points out

“Not only is it a cracking tale, but it shows that in this day and age you can pull in a good scoop from contacts across the globe – as long as you have the paper willing to back you on it. Contacts are no longer just people you meet down the road.”

Indeed. Little wonder the story appears to be the Herald’s splash this morning. Oddly, there is no reaction on Best Western’s website at the time of writing. [Update: as I say, now there is a response]


COMMENTS / 5 COMMENTS

[...] mentioned Iain S Bruce’s big Sunday Herald exclusive yesterday, which claimed that 8m people had their [...]

Best Western respond to those hacking claims | Completetosh.com, by Neil McIntosh thought this on Aug 25 08 at 2:03 pm

Your entry makes me feel better in knowing that I’m not the only person who went over to the Best Western website after reading the Sunday Herald story.

What I also found interesting is that the Herald mentions the customer service number to call (so I assume their call centre will be busy now…), yet nothing on the website.

Armin thought this on Aug 24 08 at 1:32 pm

How far back in 2007 does it go, I wonder? At least it seems only to be the European hotels affected. (whew!)

chris thought this on Aug 24 08 at 4:48 pm

The thing that amazes me is that they had 4 days to prepare a PR and customer response to this – and speaking from experience, that is a rarity. I’ve been thinking about this since posting some crisis PR tips on my site earlier today and I cant believe that 10 hours after the tale broke there’s still nothing to reasure customers.

Craig mcgill thought this on Aug 24 08 at 6:44 pm

Apprently no one took the time to google this information. http://www.marketwatch.com/new.....;dist=hppr

Copy and paste kids.

Sarah thought this on Aug 25 08 at 4:55 pm

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