
An old BBC microphone. Pic by Dave’scunningplan, taken from Flickr under CC: license
Let’s be clear: at work, the BBC is a competitor. One of the strongest, and most commercially minded, at that.
But as a media consumer I love the BBC. This sets up an interesting set of conflicts.
I devour its output on TV, on radio, online via iPlayer, and on the web - although some, especially online, simply isn’t as good as it should be.
It is cracking value for money, especially compared to my Sky subscription, even if it appears to have lax internal controls on the tax money it spends competing with my employer and the rest of the private sector (ref its £36m - count ‘em - overspend this year).
Much of its journalism is superb. And I know some cracking people who work for it, who are motivated by the highest principles.
But…
It does keep saying and doing things which suggest it is either unaware of its 1000-lb gorilla status, or that it doesn’t care.
Here are three examples, two big, one quite small, all unconnected, but only from this week.
First, let’s hear from BBC Worldwide - a profit-making bit of the BBC, but one which works with brands and programming built up by the tax-funded bit of the BBC. There, an executive is quoted taking a pop at ITV’s global ambitions.
“BBC Worldwide’s global channels managing director, Darren Childs, said ITV did not have the same heritage or quality to become a major challenger.
‘We are not taking it too seriously just now. If their strategy is what we think it is, they are pursuing our strategy of 10 years ago,’ Childs added.
‘They need to catch up. They just don’t have the brand with the heritage we have. Our content travels better and is a better quality.’”
Yes, with brand, heritage and content that’s been built with taxpayers’ money. And you could say he’s stating the obvious about ITV. But were I in Childs’ position, I’d be going easy on the chest-beating over competition that’s struggling with market forces which are irrelevant to the bulk of the BBC. It just reminds us of the advantages he has.
Second up, my mate Ashley Norris at Shiny Media complains his business got precious little credit for contributing to this week’s widely-watched Panorama investigation into Primark’s clothing manufacturers.
“[My] team’s opinions were widely used throughout the show and in many ways their views held the piece together. However while every other single person on the show received a credit along with their work title (Mary Portas got a plug for her business, Yellowdoor, twice), the Catwalk team were not credited in any way. Instead only their names were used and they were billed as fashionistas or Primark fans.
[...]
“Overall the whole episode has left a very bitter taste in the mouth at Shiny. While Panorama, and the rest of the BBC, should be praised for exposing dubious ethics in the fashion industry, it might want to take a look at its own ethical code once in a while too.”
But if you’ve never had to build a brand up from scratch, scrabbling for viewers and readers from zero, you might not understand why you get such great cooperation for your programme (Clue: it’s not just because they’ll all be thrilled to be on TV. And there’s an important question here, too, about transparency of sourcing for your documentary. Just a thought.)
Finally, and back at the strategic level, there’s the row over a £68m network of local TV news websites from the Corporation, which threatens the efforts of local newspapers who are already struggling - and investing - to enter the digital age and connect with their readers through the web, and web video.
Maybe it was just a bad week, and I’m not suggesting there’s some kind of grand, evil strategic play behind all this. But all three do, I’d offer, show the BBC trampling over smaller players.
Just occasionally, the BBC does show signs of recognising the impact it has, especially in the digital realm. But this usually only happens when it addresses other issues - mainly, keeping its license fee intact. It has offered, for instance, to share its expertise in digital production for just that reason. But look in more detail and there is an implicit assumption that the BBC holds the purse strings and the creative control. Without access to the cash and the controls, it really just relegates its “partners” to the role of redistributors. That’s not much of a deal for the third parties, and no route to innovation. It’s great for preserving the BBC’s dominant position, though.
At TechCrunch, Mike Butcher has opened up a debate about the BBC sharing its web traffic - through links to startups - and its data. Both would be a start, and he organised an interesting-sounding debate last night which I wasn’t able to attend, addressing just that issue.
But all this is leading me to think… while the BBC continues to behave in today’s heavy-footed way, the argument for more radical action becomes easier to make. Arguments around public service content have already started to unbundle the undoubted importance of such content from the need, in the digital age, for that work to be done by one organisation.
And an interesting thing is I don’t think you can now paint this debate as being one stirred up by a bunch of disgruntled commercial publishers. It’s not a roomful of suits upset at not having the market to themselves, all grinding their axes. This is something broader-based.
It’ll be interesting to see if all the policy chatter turns into something more tangible or, at the very least, if it encourages the Corporation to look at more authentic ways to spread the love. What happens here will have a serious impact on how the next ten years of British media shapes up.
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COMMENTS / 11 COMMENTS
Shiny & Panorama and TechCrunch & the BBC « Jazamatazz added these pithy words on Jun 30 08 at 9:34 am[...] McIntosh: The BBC goes a’trampling - interesting resonses form the BBC and Jeff [...]
how to get license to do business worldwide added these pithy words on Jul 24 08 at 2:28 pm[...] [...]
Ashley Norris added these pithy words on Jun 26 08 at 12:19 pmNeil, I think you are so right about the arguement for radical action against the BBC getting easier to make. It can be its own worst enemy. The £68 million for local video greatly concerns me. I really fear for many local newspapers, and the chances of any entrepreneur publishers developing a buiness in this sphere is next to zero.
At the moment the Uk still boasts a diverse and rich media landscape. I really can’t see that being the case in a decade’s time. The BBC really could have a near-monopoly on several important sections of the media.
chris price added these pithy words on Jun 26 08 at 12:23 pmThanks Neil for highlighting what is a major concern of ours at Shiny Media. Unlike the BBC we have spent several years building up a business from scratch to deliver compelling content. To find our journalists/bloggers portrayed in such a way is both humiliating and condescending especially when they have given their valuable time and expertise to contribute to a Panorama programme. What is especially annoying is that I not only have to pay for my staff’s time to contribute without anything back in return but then have to pay the licence fee whether or not I watch the programme.
Jem Stone (BBC) added these pithy words on Jun 26 08 at 8:20 pmHi Neil.
I’m not sure that because a researcher on Panorama hasn’t credited the excellent work of Shiny above indicates much at all. (the local news ideas are exactly that… ideas and the trust can throw them out and BBC WW are just stating the obvious about ITV).
But also in the last 2 weeks The BBC also keeps saying things (and the BBC Trust) that makes it all too clear its aware of its position as a large media player. Roly Keating appropriating for the BBC; Tom Coates mantra of “‘make the whole web better’. The BBC’s submission to Ofcom’s PSB review, and Caroline Thompson’s precursor speech to that 2 weeks ago around partnerships and sharing technology and R&D. Similarly Tony Ageh’s and James Cridland’s pledges and
descriptions at the tech crunch debate last night. The tone around the BBC, despite your post, is probably more open to partnerships and sharing than it has been for decades. Surely light years away from Greg Dyke’s belief that the BBC wasn’t there to make a few tv producers millionaires.The WOOC (effectively a 50% outsource), the 25% indie quota for New media, BBC Jam’s closure and so are hardly illustrations of a licence fee that doesn’t contribute to or be aware of the overall UK PLC or a corporation that isn’t aware of its role.
Obviously you could call all this “warm words” as Andy Duncan said in public this week but I think the BBC are very very aware of its position; a couple of years away from another review of the licence fee and potentially a change in govt.
Anyway the problem with this sort of argument is that the result is less investment overall in public service content, data or value in the UK (regardless of its producer or its funding model) and an ignorance of the real 1000lb gorilla “crowding out innovation” all over the shop. And they’re not from White City.
Neil McIntosh added these pithy words on Jun 27 08 at 6:59 amThanks, all, for the responses. Jem - first off, I can’t agree for a second with your suggestion that simply debating this issue results in less investment in public service content.
As I say in the post, all of the things I’m complaining about are unconnected and happening in different parts of a large forest. The Shiny episode is at an operational level, the other two strategic. All they can be symptomatic of - if anything - is something cultural at the BBC; an insensitivity born of pretty obvious causes, and not shared by all there.
I’m delighted to hear there’s more interest in partnerships - here’s hoping it (really) makes those indie production quotas, and then decides to do more. I’m sure it’ll offer welcome relief to a private sector that’s already feeling economic pain, and will feel far more before the year is out.
Jeff Jarvis added these pithy words on Jun 27 08 at 10:31 amI know this is a simplistic and naive (read: American) view but I wonder what the BBC would look like if it were constituted as a platform.
iPlayer would play your video. BBC news video would be available to you to show and remix. BBC international might sell ads for other British media. The BBC would, indeed, send traffic to quality British media to support it. The BBC would share its technology as a platform: open-source and/or hosted.
Instead, my British friends look at the BBC as the competitor that feels no sting of competition itself. Well, that’s rather like Google, eh?
So I wonder how products, audiences, and businesses could be built atop a BBC platform.
Neil McIntosh added these pithy words on Jun 27 08 at 10:48 amJeff - it’s certainly an interesting idea. It’s imaginable that BBC Platform could become an enabler through syndication, technology and commercial deals. But the ties with BBC Content would be hugely tricky, and I think the private sector would be wary of anything which appeared to further strengthen the BBC’s position without some degree of governance from a body that understood the digital ecosystem in this country, and around the world.
On Google: I’d go as far as to say it can be more easily challenged, insofar as something better than it may eventually come along. It enjoys no lock-in on users and advertisers other than that delivered by its technical superiority. Currently, the BBC’s license fee is… well, for the BBC.
Ashley Norris added these pithy words on Jun 27 08 at 3:08 pmHi Neil
Just to update you. I got this from the Editor of Panorama, Sandy Smith
Hi, I’m the editor of Panorama. Looking back we should have given the girls an onscreen credit as well because their contribution was excellent. This was overlooked in the final stages of a long and complicated investigation. Panorama has a new multiplatform editor, a bigger and better website on the way precisely because we recognise the new talent and opportunities out there. Didn’t get it right this time, sorry to all at Shiny and Catwalk Queen.
Ian Betteridge added these pithy words on Jun 30 08 at 1:18 pmLots of interesting points, as always Neil. I am, of course, going to take issue with some of them
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First of all, BBC Worldwide. Now I’m not going to defend Worldwide, as a remarkably high percentage of the pronouncements that come out of it are complete toss. They also, in my experience, make virtually everyone within the main BBC give off a small, weary groan as - once again - Worldwide’s remit (to make as much cash as possible) clashes with the BBCs (public service). I wish that Worldwide was either spun off completely or at least renamed.
Second, the Shiny thing. Well, the real headline for this is “researched forgets to credit someone” - and that’s not exactly an unknown thing is the world of television. In fact, in my experience, the BBC is better at this than most - the massive, ridiculously-detailed rights and clearance documents they have for TV tends to mean they don’t forget this kind of stuff. But either way, it’s hardly something you can make a “teh BBC is evul!” argument about, unless you’re a Digg reader.
Finally, the local newspapers. Another way of looking at this is that a set of established local monopolies are seeking to prevent someone competing with them - as you probably know, local news papers (and thus, local news sites) are almost all effectively monopolies. Of course they’re unhappy about their cosy monopolies being disrupted by competition - the thing that companies in that position will always fight to avoid.
But the key question you’re missing out on is this: is it in the interests of the consumer that there is effective competition in the local news web site market? Or is it beneficial that there are private-sector monopolies? I think there can only be one answer to that.
On a national scale, we have probably the best set of news sites in the world - all of which have to compete with the BBC, and do it very well. Of course, you and the Telegraph and the rest would get more traffic if there was no BBC news - but it’s the competitive pressure that the BBC provides has forced all UK news sites to up their game, and that can only be good for the public.
Finally, of course, the bit you missed out completely: the BBC’s plans for local news will have to pass the hideousness of the Market Impact Asessment, like all big BBC projects. If the impact will be to effectively close existing sites, it will not pass the MIA, and the project will not happen. Plus, of course, an MIA will likely take 2-3 years, so existing sites have time to up the ante and produce something that’s more compelling than the BBC plans.
REG CROWDER added these pithy words on Jul 20 08 at 8:36 amI am conflicted on this. I make extensive use of the BBC’s news programming. The entertainment output strikes me as neither better nor worse than most of what’s out there.
It is fairly ridiculous for the BBC to take the position that its profit-making operations aren’t hugely subsidized by the tax-exempt and taxpayer-supported portion of the BBC. If the BBC is the 1,000 pound gorilla in the room, the fake separation of the BBC’s profit-making and non-profit-making arms is the 10,000 pound time bomb that’s ticking away under the floor boards.
In the long term, the Governing Board of the BBC is not doing the UK any favors by hiding from this obvious deception and hypocricy. It is merely leaving it for somebody else to exploit the issue.
And yet, I can’t quite bring myself to insert the word “trampling” into this discussion.
I was in the US during the run-up to the first Iraq War, which is known in the Middle East as The First Oil War (quite correctly in my view).
The cheerleading of the US corporate media for the mindless carnage to follow was shocking. I found myself thinking, “This must have been what it felt like in the early days of the Third Reich.”
And yet it was still possible to get a more or less balanced view from foreign sources. A public television station (public service, community-owned), WEDU, every evening broadcast a a 30-minute TV news program from the BBC and then a 30-minute English language news show from Deutsche Welle (DW-TV).
For me, in those days, the BBC and Deutsche Welle were little video windows into reality.
(Sigh.) I hope the higher-ups in the Beeb give some serious thought to the ways its for-profit/not-for-profit dual personality could be suppressing creativity and diversity in the media.
The BBC gets most of the big issues right. But on this issue, I’m uncomfortable about where this thing may be headed.
REG CROWDER
[Freelance Financial and Investment Writer]
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