It would, you’d imagine, take something remarkable to unite commentators from the Telegraph and the Guardian. Yet my union - the National Union of Journalists - might just be managing it.
Some backstory: my regular reader will recall that, last year, the NUJ got into a terrible pickle over a proposed code of conduct for citizen journalists - or, as it called them, “witness contributors”.
That attempt to apply some absurd rules failed, thank goodness. But the union may be at it again, with a new “commission” on multimedia working, the findings of which are starting to emerge.
The only bit I’ve read so far is this contribution to the union’s magazine by Donnacha DeLong, who claims to represent new media workers on the NUJ’s national executive council. His piece is bobbins; it might be a deliberate act of provocation, but DeLong still shows a profound lack of understanding of some of the basics of web 2.0, and introduces the perfect straw man to the debate - that, somehow, web 2.0 “replaces traditional media”. He, and the magazine’s editor, does the union’s members a disservice by publishing it.
But that isn’t the full report - that’s all elsewhere in the Union’s magazine, which doesn’t appear online and which hasn’t arrived through my mailbox yet.
Others have reacted to indirect reports on the report, or managed to get their hands on the magazine. And, lo, the glorious sight of unity - across age-old Fleet Street divides, and even across the Atlantic - has emerged.
First up was US-based Jeff Jarvis, not holding back, attacking the “whiny, territorial, ass-covering, protecting-the-priesthood, preservation-instead-of-innovation faux report”.
Then the Telegraph’s Shane Richmond, who got his copy of the magazine, gave the union both barrels too, calling its approach “blinkered”.
“The article that follows, which ostensibly introduces the concept of convergence, is uncredited and frequently mixes opinion with fact. To my mind it does so to present the internet as a threat to good old journalistic values. Let me share some examples.
After a short intro, explaining that previously separate mediums can now be united online, we’re given this: ‘Print is not dead, nor even unwell, despite the technophiles who promised us a paperless office 40 years ago.’
Firstly, the beginning of that sentence is about one thing (newspapers) and the end is about another (office supplies), which is either devious or stupid. Secondly, where’s the evidence to back up the claim that print is not ‘even unwell’?”
And that’s just him warming up.
Now, my Guardian colleague Roy Greenslade has joined the outcry, and decided that after 42 years of membership he’s quitting the union. In a careful and thoughtful piece, Roy has explained why it would be “hypocritical” to remain a member, given he has clear views on where the industry is going, and what is going to need to happen.
His use of the word “hypocritical” strikes a raw nerve. Like him, my views on what’s happening in the business are very different to those of the union. I’m an optimist about where journalism is going, generally, and think the opportunities emerging are more important (or more real) than the grievances the union has flagged up.
Even if they occasionally have a point, especially around working practices at smaller titles, the union’s almost willful refusal to attempt to understand the true dangers and opportunities in new media leaves me frustrated and angry. It also masks the fact that many of its members are engaged, and knowledgeable, about digital media, and are toiling honestly to make it work.
There is an opportunity - a need, even - for an engaged union that’s able to represent and help its members adapt, as Jeff says today. And, fundamentally, I think unions are a Good Thing - even in a white collar business like journalism - because employees’ rights, especially those of people just starting out, can be abused.
I’m going to wait until I’ve read the whole thing in the Journalist, whenever it finally hits my mat. But I’m already asking myself: is it hypocritical to remain in an organisation that doesn’t reflect some of your most closely held views, especially when you’re not - and I’m not - prepared to rejoin the world of union politics to try and change the line?
I think it is. So is leaving the union the only course of action?
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COMMENTS / 28 COMMENTS
Press Gazette Blogs - Fleet Street 2.0 » NUJ multi-media commission: ‘publishers don’t understand the web’ thought this on Oct 25 07 at 5:20 pm[...] 25/10:Roy Greenslade intends to leave the union over this. Guardian Unlimited’s Neil McIntosh weighs in as [...]
ScribbleSheet Blog thought this on Oct 27 07 at 1:08 pm[...] 1. The NUJ (National Union of Journalists) have caused outrage amongst a number of journalists. The main cause seems to be their rubbishing of Citizen Journalism. Read more at Adrian Monck and Complete Tosh. [...]
Quem nos acode? « Atrium - Media e Cidadania thought this on Oct 29 07 at 7:01 pm[...] discussão, no lado britânico, vai andando, com contributos de Shane Richmond (Daily Telegraph) ou Neil McIntosh (Guardian). Sou só eu, ou mais alguém tem a sensação de que, por cá, independentemente do que [...]
Completetosh.com, by Neil McIntosh » Blog Archive » NUJ and new media: the trouble is, they just don't know what's going on thought this on Oct 30 07 at 4:40 pm[...] Journalist magazine finally arrived at Tosh Towers, and its convergence coverage was broadly as bad as expected. Those expectations were already low thanks to the vigorous fiskings provided by the [...]
charliebeckett.org » Blog Archive » Stand Up For Journalism thought this on Nov 05 07 at 3:17 pm[...] has written about the perils of the Internet, while the Guardian’s new media correspondent Neil MacIntosh has told the NUJ how to get its new media act together. US blogger Jeff Jarvis thought that the [...]
Spalpeen :: Am I really the first blogger to join the NUJ? thought this on Nov 12 07 at 6:18 pm[...] succeed, partly in an attempt to enact some basic changes at the NUJ using a method other than arguing online with Donnacha DeLong (setting up a form based online application system, publishing The Journalist [...]
Completetosh.com, by Neil McIntosh » Blog Archive » Marking up the NUJ's new media verdict thought this on Dec 06 07 at 9:02 pm[...] both as we try to work out if the union has actually managed to get is act together since it caused such disquiet with some initial findings earlier in the [...]
MacDara thought this on Oct 25 07 at 9:08 pmMine arrived this morning, with the headline ‘Digital Jungle: Union looks for the way through’. I haven’t yet taken the wrapper off yet, but I can imagine what I’m going to read…
Here’s the thing, though: isn’t the union supposed to represent its members interests, not dictate them? In that regard, surely it wouldn’t be hypocritical to remain a member, provided those of us who are who don’t agree with its direction can effect any kind of change in a better direction.
MacDara thought this on Oct 25 07 at 9:10 pmIn other words, for those of us with at least the intention, there will be others who are willing to enter the fray, as it were.
Stewart Kirkpatrick thought this on Oct 25 07 at 10:19 pmStay in the union. Journalists have never needed it more, given the upheaval in the news industry and the economic squeezes ahead. More importantly, the union has never needed more the involvement of people who actually “get it”. Having said that, I’ve tried to get involved in the new media side of the NUJ and always got the brush-off.
Bill Thompson thought this on Oct 26 07 at 8:24 amI can understand Roy’s reasons for leaving, and of course he must therefore position those of us who stay to fight as hypocritical - but former editors with healthy incomes from well-paid freelance work don’t need the union to defend their rights, provide legal support when editors don’t pay, argue their case with unsympathetic employers. It’s easy for Roy to go, and frankly we probably won’t miss him.
Those of us who look to the Union to defend us and provide the possibility of collective action - like organising BBC freelancers to improve contract terms - also need to make sure that its position on this important issue makes sense.
Having read the report and despaired, I see the need to engage and make things better, not to walk away and abandon my fellow journalists.
pmclaughlin thought this on Oct 26 07 at 10:18 amI am very interested in this debate. I am employed by the NUJ as the Broadcasting Organiser. There is a very real debate within the union around the issues of covergence and web 2.0. People are perhaps making the assumption that the editor of the Journalist or one NEC member represents the view of the NUJ. This is not the case. In the broadcasting sector we have been dealing with these issues for many years. We take a responsible and hopefully an informed view of the issues whilst correctly standing up for members and their terms and conditions. We make no apologies for that as whatever technology is in use, members should be able to adapt and have some control over what happens to them in this environment. Please consider dealing with these issues inside the NUJ- the Union will only have good policies if the people who care about the industry and engaged wihtin it.
chris thought this on Oct 26 07 at 12:31 pmNo point in leaving. I think the comment about unions representing rather than dictating is at the heart of the matter - though unions (and other organisations with similarly structured representation) frequently need to be reminded of this simple fact. Leave and you can safely be ignored; disagree from inside the tent and someone might just hear.
Donnacha DeLong thought this on Oct 26 07 at 12:58 pmHmmm, isn’t it funny when you do a major survey of membership to find out what they think and then do some work putting it together in a report, you get accused of dictating. Strange that.
As regards my piece, it was an opinion piece, just like Neil’s is above. He’s entitled to his opinion as much as I’m entitled to mine. Of course, Neil does miss a very important word when he claims that I started with a strawman - I didn’t say that Web 2.0 replaces traitional media, I said “how it’s seen as replacing traditional media”. That’s a very important distinction that, in my view, changes it from a strawman to a reflection of the situation too many of our members face - quality goes out the window as managers and proprietors think that any old rubbish will do, because there is a view that Web 2.0 will replace traditional media (and in the latter I include quality websites).
Bobbie Johnson thought this on Oct 26 07 at 2:49 pmDonnacha - after reading your piece again I still don’t really see that you’ve addressed any real problem.
You seem to make a sweeping and misleading overstatement of the threat of Web 2.0, suggesting that there will be a complete destruction of journalism and replacement with some sort of ‘wisdom of the crowd’ effort.
This is, quite frankly, a bogeyman and not one of the real issues that the union needs to get its head around on behalf of its members.
In contrast, there needs to be a far greater understanding at the higher levels of union management of how journalists of any stripe are being required to be more multiskilled these days (and a recognition that being ABLE to do many things is not the same as being forced to do them all simultaneously).
Secondly, there is also the issue of understanding the shifting media landscape. Fragmentation and competition means that media businesses are going to have to get used to making less profit; and less profit means, inevitably, less money for journalism. Such times are painful, and the union must find ways to navigate a way through that for its members. But I’d rather see optimism than obstinacy.
One problem I have with this situation is that everything the union says is always delivered in terms of impending disaster and brinkmanship. If we used the same language in our writing that the union uses to communicate with its members, we’d be decried as tabloid dramatists.
The reason I pay my subs is to support journalists who get treated unfairly, or with gross disdain by their employers, or who stick their neck out to tell the truth and get attacked by bullies. I hope that, if I need help one day, I will be able to get it. But I remain continually disappointed that all I ever see from the leadership is an obscurantist view of the world.
Donnacha DeLong thought this on Oct 26 07 at 6:11 pmBobbie, firstly, I’m a Senior Website Editor. In my time, I’ve taken still photographs, acted as producer for a camera crew, I write features, news, sub copy, write headline, do interviews, edit audio, crop pictures, design web pages… do I need to go on? My article is about how people are using Web 2.0 to attack professional journalism - newspaper owners who think that any old rubbish can go online and that their journalists aren’t important. Newspaper owners who think they can cut capacity to the bone, destroy quality and it doesn’t matter because we’re all in Web 2.0 land where a crappy piece of video filmed on a camera phone and posted on Youtube is worthy content! Neil links to Roy Greenslade’s article, well let me quote a key phrase:
“We are surely moving towards a situation in which relatively small “core” staffs will process material from freelances and/or citizen journalists, bloggers, whatever (and there are many who think this business of “processing” will itself gradually disappear too in an era of what we might call an unmediated media).”
Isn’t that exactly what my article says people are saying? Is that the media you want to see - with no staff and content from anyone without any “processors” (they’re normally known in the business as reporters and sub-editors).
John@ScribbleSheet thought this on Oct 27 07 at 12:39 pmWhy is the union so against Citizen Journalists? They clearly add value. They don’t replace citizen journalists but they add something to equation. To call citizen journalists “witness contributors” is quite pejorative.
Donnacha DeLong thought this on Oct 27 07 at 12:53 pmThe union isn’t against Citizen Journalists and that’s why we used the term “witness contributor” for a specific group of people (it’s now generally referred to as user-generated content). People posting on their blogs, putting their images on Flickr, putting video on Youtube - not the issue. Newspapers taking in UGC without paying for it, grabbing the copyright without concern for the safety of the people taking the phtoos, etc. is the problem. I’d like to remind Neil, as I did at the time, that the Code was for media outlets, not citizen journalists, and it was our recommendations on how UGC should be dealt with by those outlets. I will also point out that quite a few of our recommendations were subsequently adopted by broadcasters - http://www.guardian.co.uk/medi.....asting.bbc .
Neil Mc thought this on Oct 27 07 at 9:55 pmDonnacha - even those of us who think the citizen journalism movement was mostly far-fetched were disturbed by the line the NUJ took on user participation. It wasn’t widely rated as a victory, whoever it was aimed at.
So I’m very interested by your last sentence, because it suggests more widespread adoption and acceptance than any of us ever knew of. I didn’t think the BBC’s decision to pay in some cases had anything to do with the NUJ’s position - after all, ITV have paid contributors to You’ve Been Framed for years. So which broadcasters, and which recommendations?
Donnacha DeLong thought this on Oct 28 07 at 1:53 amNeil, you and Emily took an extreme line on the guidelines - which was bizarre as they were intended to protect the rights of people who contributed content. If you remember correctly, I tried to point this out to you at the time, but you didn’t appear to listen.
The most important parts of the recommendations were the need for respect of copyright and the consideration of payment when appropriate, both of which the BBC subsequently adopted as policy. Maybe it had nothing to do with the guidelines and was a complete coincidence, but I doubt it.
Of course, people like yourself who criticised it had very short memories, forgetting how the NUJ had stood up for Indymedia in the recent past http://www.nuj.org.uk/inner.php?docid=824
One of your primary arguments against it was “In truth, payment for this stuff is unnecessary and even, in the
case of most contributions, unwanted.” Nice of you to decide that on behalf of other people, as well as rejecting the idea that people have a right to control things they themselves have produced and passed to media organisations in good faith. The success of businesses like Scoopt would strongly imply that you were wrong.The NUJ’s position is clear, where user-generated content is used to substitute for material that would normally be produced by paid professionals, it should be treated in the same way. That is not the same as saying that all UGC is the same - a comment or a post on the Guardian blog is not the same a photo used for a story or a news report used in the newspaper. If it’s good enough, it should be paid for and the rights of the owner should be respected.
It’s rather ironic that recently media organisations have realised they should be careful about what they put up on Facebook because of their copyright grabbing t&cs - the New Statesman seal is part of this.
Neil McIntosh thought this on Oct 28 07 at 10:42 amOh Donnacha, the whole thing was about protecting a particular kind of professional journalism, and what you perceive to the interests of your membership.
But you’re trying to restart an 18 month-old argument when you haven’t got round to answering my original question of yesterday, which was around your very specific claim: which broadcasters adopted which recommendations?
Donnacha DeLong thought this on Oct 28 07 at 11:10 amNeil, I answered your question (and I would like to point out that YOU restarted the 18-month-old argument). The BBC adopted guidelines that contained virtually every key element of our code - payment where appropriate and respect of copyright being the key ones. Is it possible that they developed these independently without reference to our code of conduct, despite the union sending the code to them? Possible, but the effect is the same. Things you said were nonsense and impossible to implement became BBC policy within a year.
Neil McIntosh thought this on Oct 28 07 at 3:49 pmOK Donnacha - you already mentioned the BBC. But I’ve never heard anyone from the BBC, in several discussions about those guidelines, mention the NUJ’s witness contributor document as an influence. Ho hum
But you said broadcasters. So who else?
Donnacha DeLong thought this on Oct 28 07 at 5:21 pmNeil, you’re being ridiculous. Firstly, the same Guardian article I linked above mentions Channel 5, so that justifies the plural. Secondly, it doesn’t matter whether the Beeb adopted our recommendations because we made them, or did so for completely spontaneous reasons without any knowledge of the fact that they were our recommendations. We don’t make recommendations for the hell of it or for personal glorfication, I’m not trying to take credit for anyone’s policy, I’m pointing out that they put policy in place that you rejected as unrealistic when we suggested. I’m giving up at this point, I don’t know how I can make myself clearer than that - you’re nitpicking and trying to score points and it’s not worth the effort.
Neil McIntosh thought this on Oct 28 07 at 6:24 pmDonnacha - you’re not honestly saying the NUJ came up with the original idea, in 2006, of TV stations paying their viewers for video clips, are you? Did it occur to you they’d been doing that for a while already?
It’s not ridiculous to ask for a little evidence when someone makes big claims about the impact their work has had. You said broadcasters adopted your recommendations, which means you are explicitly saying they took on the NUJ’s thinking and policies. I’ve never heard that said before, which is why I asked all those questions. You’ve offered nothing to support your claims.
The relevance this has to the broader debate is that, unfortunately, pronouncements like those you make in “Web 2.0 is rubbish” ensure the union seen as being a bit daft when it comes to talking about the future of our business. That’s a problem.
Donnacha DeLong thought this on Oct 28 07 at 11:54 pmNeil, this is going nowhere. If you want to talk about these properly, let’s do it over coffee.
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