Beyond parody

Confirmation today that a “green” marketing strategy can be applied to anything. Honda Racing - the Formula 1 bit of the car company - has stripped its cars of (banned) tobacco ads… and replaced the old logo-littered livery with a map of the earth.

Via a new website, launching tomorrow, we’ll be able to buy single pixels on the car in exchange for a pledge to improve the environment, or their lifestyle.

Presumably, resolutions to stop supporting F1 - a competition designed to sell cars, and which is notorious for its huge, globe-trotting convoys of trucks and gas guzzling racing cars - won’t be available to buy.

Cars and road transport are responsible for around 20% of CO2 emissions in the EU today. Emissions from cars and road transport are expected to contribute to a 50% rise in CO2 emissions by 2020.

BROWSE / IN TIMELINE
« BMW ad
» “Green” motor racing: some figures

COMMENTS / 4 COMMENTS

How much is caused by people breathing? OK, I’m flying a kite and it is a serious problem, but the continuing explosion of population is perhaps just as worrying.

An honest man thought this on Feb 27 07 at 10:31 pm

You forget that the CO2 spent in F1 is saved with new technologies that can be used on the roads.

Sergio thought this on May 01 07 at 8:42 pm

That’s certainly something the car manufacturers like to claim, Sergio, but the notion that they wouldn’t indulge in R&D without having race cars always seems a bit unlikely to me. No?

Neil Mc thought this on May 01 07 at 9:22 pm

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Rajesh thought this on May 14 07 at 6:05 am

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