Confirmation today that a “green” marketing strategy can be applied to anything. Honda Racing – the Formula 1 bit of the car company – has stripped its cars of (banned) tobacco ads… and replaced the old logo-littered livery with a map of the earth.
Via a new website, launching tomorrow, we’ll be able to buy single pixels on the car in exchange for a pledge to improve the environment, or their lifestyle.
Presumably, resolutions to stop supporting F1 – a competition designed to sell cars, and which is notorious for its huge, globe-trotting convoys of trucks and gas guzzling racing cars – won’t be available to buy.
Cars and road transport are responsible for around 20% of CO2 emissions in the EU today. Emissions from cars and road transport are expected to contribute to a 50% rise in CO2 emissions by 2020.
How much is caused by people breathing? OK, I’m flying a kite and it is a serious problem, but the continuing explosion of population is perhaps just as worrying.
You forget that the CO2 spent in F1 is saved with new technologies that can be used on the roads.
That’s certainly something the car manufacturers like to claim, Sergio, but the notion that they wouldn’t indulge in R&D without having race cars always seems a bit unlikely to me. No?
It’s a good article the strategy is more useful to people. The business of strategy is more chance through the strategy. If you are interesting visit the site marketing strategy