It’s all very exciting… Ricky Gervais, comic genius behind The Office and Extras, is to produce a weekly podcast on Guardian Unlimited from next week. This, from MediaGuardian (free reg reqd):

“I want to do a radio show where I can say what I want, when I want for as long as I want and that’s free for anybody who can be bothered to listen anywhere in the world,” said Gervais.

“We didn’t want it to just be the best bits of a radio programme you’d missed so this is a show that is straight-to-Pod-cast. I suppose we’re trying to create an exclusive club. We’d prefer this to be a few people’s favourite show than a huge samey ineffectual broadcast.”

Which is a pretty good way to approach podcasting. We’ll be doing more - much more - in the medium soon, none of which will sound much like anything you’ve heard from newspapers thus far (we hope).

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