Peter A Rossi writes of a London neighbourhood restaurant that invites customers to pay only what they think their meal’s worth. Location is important – the owner admits that having this in central London would make it hard to build up trust, but the area has to be reasonably affluent to sustain the operation. He thinks meals (which get variable reviews) are worth roughly £20 a head – if diners pay much less, he simply thanks them and hands the money back, thus ensuring they never return.
[via Kottke]
There’s a bar like that in Berlin that mostly serves cheap wine. They make their money from the principle that, by the end of the night, everyone always assumes they’ve drunk more than they have. Never happened in Garlic and Shots, mind.